Brand Manager, Biologics / Specialty

Job description

The Brand Manager, Biologics/Specialty is responsible for developing and executing strategic and operational marketing plans to achieve brand objectives, revenue growth, market share expansion, and profitability. The role involves managing brand P&L, creating brand strategies, developing launch readiness plans, and ensuring effective implementation of promotional and digital marketing campaigns. The manager will analyze market research, customer insights, and competitive trends to shape brand direction and customer engagement strategies. Working closely with sales, medical, regulatory, finance, supply chain, and external partners, the individual will lead cross-functional projects, develop compelling value propositions and marketing content, manage omnichannel campaigns, oversee budgets, and strengthen relationships with key opinion leaders and stakeholders.